Didi enjoys raising the bar. Whether she’s exploring market opportunities with a client or leading a discussion among seasoned physicians, Didi poses targeted, thought-provoking questions that elevate the level of strategic thinking and stretch the creative boundaries of those around her.
With her persistent drive, unwavering optimism, and 20 years of pharmaceutical experience, the Carling group of companies’ founder spearheads innovative and effective strategies that powerfully impact the market.
Didi’s knowledge of the pharmaceutical industry, specifically in ophthalmology, is matched only by the quality of her deep-rooted relationships with a myriad of industry representatives, key opinion leaders, and clients.
Didi began her health care marketing career in 1993 with Wyeth-Ayerst (now Pfizer) after earning a biomedical engineering degree from the University of Southern California. She went on to help develop and execute strategies for nearly 50 brands in the health care industry, including Astra/Merck (now AstraZeneca) and Allergan, overseeing the global launch of ALPHAGAN® P and RESTASIS®.