Above all things, Sherri is a Tar Heel. North Carolina born and bred, she brings her Southern charm to Southern California, using it to get the most out of those around her and to do the best work for her clients.
Sherri believes in team-based partnership. Through her role as Chief Creative Officer, she seeks to form a symbiotic relationship between our team and the client, ensuring that the success of one means the success of the other.
Sherri has 15 years of creative leadership experience in health care advertising, growing up in agencies in New York and Southern California. She has vast experience across therapeutic areas, with emphasis on aesthetics, ophthalmology, oncology, diabetes, and cardiovascular. She has served as creative lead on the launches of Cosmederm’s Refinity®Skin Science product line and Merz’s injectable portfolio. Across the years, she has worked on brands for heavy hitters like Pfizer, AstraZeneca, Alcon, Baxter, Allergan, Stiefel, Baxter, Amgen, Obagi Medical, and SkinMedica.
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